Noels Plumbing Company logo Noels Plumbing Company · 2025

Noels Plumbing Company

Nothing Done Ass Backwards

Full-StackSEOCMSLead GenStructured DataAnalytics

Service-focused business site with SEO-optimized service pages, blog with admin CMS, photo gallery, and lead generation forms. Built for search rankings with structured data, sitemap generation, and Core Web Vitals optimization.

The Challenge

Noel's Plumbing had 35+ years in the Central Valley market but minimal online presence. No individual service pages, no schema markup, no sitemap, and a single /services URL competing against itself for every keyword. The site wasn't ranking for any specific service or city-level searches.

What We Built

Complete SEO overhaul alongside a full site build. Individual service pages at /services/[slug] backed by a Supabase migration adding slug, long_description, meta_title, and meta_description per service. City landing pages for Fresno and Clovis with real customer reviews scoped to each location. Full schema suite: LocalBusiness, Plumber, Service, BreadcrumbList, FAQPage, and a 24/7 emergency service channel. sitemap.xml with dynamic generation, robots.txt with explicit AI crawler permissions, and llms.txt for AI search visibility.

The Results

20 URLs indexed by Bing within hours of sitemap submission. Service pages now rank individually for specific service + city keyword combinations instead of competing on a single URL. Schema-eligible for rich results including star ratings, hours, and FAQ accordions in Google search.

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